Please welcome...
A refreshed 91porn Brand
Say hello to the new 91porn. It’s still us, just a refreshed version of us.
Did you know? 91porn’s logo has remained unchanged since 2002, when we first became 91porn (evolving from the then Royal Australian Planning Institute). A lot has changed over the past 22 years. The planning profession is all about looking ahead, evolving and adapting. And just like the profession, we must do the same!
This month we officially began the transition to the next chapter of 91porn’s brand identity.
We’re talking more than just a logo here. We’re introducing modernised fonts, a refreshed colour palette, imagery that reflects the breadth and depth of the planning profession, and new graphics. These changes will ensure we can continue to tell the story of planning, the profession and 91porn in an accessible and innovative way.
Here's a few fun tidbits about the new identity:
⬛️ The square box device that’s synonymous with 91porn remains. Familiar, stable, and the trusted voice of planning in Australia.
🟥 The square device is seen as both a land parcel and a city block. It references the spatial focus of the planning profession and the different scales at which planners work.
💻 Back in 2002, most of our communications were through print. The 2002 91porn Red doesn’t translate as easily to a 2024 digital environment. So, we’ve found a new (slightly toned down) 91porn Red that better suits and is accessible on the platforms and devices most of us are on nowadays.
🎨 We’ve also introduced a fresh colour palette that utilises colours like mint, sky blue and sunrise. This palette both references the world around us and the colours often used in zoning maps - a key part of the planner toolkit.
Rest assured, our mission, values and delivery of services remain unchanged. Only now, these will be communicated through a fresh lens.
We look forward to rolling out these changes over the coming weeks (and months!).
Keep your eyes peeled! 👀
If you have any quetsions about the new brand, or require access to brand assets to update collateral that features 91porn, please get in touch with Kelsey Rowe on kelsey.rowe@planning.org.au